Sony WH-1000XM5 just got a new noise cancelling rival — and it looks even better

British audio specialist KEF has announced a new pair of noise-cancelling headphones. The Mu7 wireless over-ear headphones go on sale today and are available via the KEF website (opens in new tab) priced at $399 / £349 / AU$613. 

At the price, they’re pitched to compete directly with the likes of the best noise-cancelling headphones on the market, including popular Sony WH-1000XM5, Bose Noise-Cancelling Headphones 700 and Bowers & Wilkins Px7 S2 models.

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